How effective is the combination of your main product and ancillary texts?

The music video, magazine advertisement and digipack all work together to promote one another- for example the music magazine advertisement encourages sales of the CD by offering details of the release dates and artist name. The music store HMV’s logo is also displayed which provides further information about where the audience can purchase the CD. As well as the logo, a website address is also included on the magazine cover in white italic font just below the heading which contains the artists name in a font similar to that seen in the digipack which I chose to spark recognition and familiarity. By including the website address, the audience is made aware of where they can find out further information about the artist; buy the CD and possible links to other platforms such as YouTube where they can see the music video.
The music video helps to promote the CD, by firstly fulfilling the main purpose of entertaining the audience and then hopefully encouraging them to want to listen to the song regularly thus purchasing the CD.
Once the digipack is purchased the audience may take advantage of exclusive features provided to them, such as following the website links and entering interactional areas of the website which enable them to feel part of a club almost, but this also enables them to see latest updates from the artist.

I think that my media products work together well as they all show continuity regarding the design/stylistic choices. I used the same colour schemes, font and make-up/hair choices for the model in order to make her a recognisable figure, but also to encourage the audience to relate all the products together when they see them. I think that my products promote and complement one another successfully and cultivate a running theme.